We worked with Hackney Wick FC to deliver their now semi-iconic home and away jerseys which also served as a symbol of Londoners' stance against the knife crime and youth violence issues in the city and across the UK.
The kits were created in collaboration with local kids from the club’s own Wickers Charity - young people who themselves are deemed to be at risk from becoming involved in gangs. Their drawings can be seen embedded in the fabric of the kits, which were then made by Nike and Avery Dennison in exactly the way in which these global sportswear giants would create the Liverpool or Barcelona jerseys. The kits were also retailed globally by Nike and made serious waves within the world of football jersey collectors and appreciators.
We also supported the club in producing an array of campaign communications to promote their plethora of fundraising and awareness activities.